As celebrities flee the “toxic” environment of X, many are flocking to the rising social media platform Bluesky, drawn by its positive community and user-friendly, decentralized model.
United States — In a rapidly shifting social media landscape, Bluesky is emerging as the new favorite among celebrities, with many abandoning the once-dominant X (formerly Twitter) in favor of the more relaxed, community-driven platform. What started as a niche alternative to Twitter has quickly gained momentum, attracting high-profile figures who are increasingly seeking a more positive and transparent online environment.
Bluesky, founded by Twitter co-founder Jack Dorsey, is positioned as a free-speech platform with a decentralized model, which appeals to users frustrated by the growing toxicity and misinformation often associated with X. Celebrities, influencers, and even some public figures have publicly expressed their discontent with X, citing the platform’s toxic atmosphere and contentious management decisions under new ownership.
Among those making the switch are actors, musicians, and popular content creators who value Bluesky’s user-friendly design, open-source architecture, and commitment to fostering healthier online communities. While X has been struggling with its image, Bluesky is drawing in users seeking an alternative where they can interact freely without the constant barrage of negativity and divisiveness.
The shift comes amid growing concerns about privacy, harassment, and the political climate on X, which has seen various changes in policy and platform moderation. Bluesky offers a refreshing departure with its focus on transparency, user empowerment, and decentralization, allowing users to have more control over their content and experience. Celebrities, in particular, have been vocal about their preference for platforms where they can build authentic connections with their followers without fear of being caught in toxic online debates or controversies.
The rise of Bluesky signals a potential turning point for social media, as many users look for alternatives that prioritize user well-being over sensationalism. With more celebrities making the move, it’s clear that Bluesky is gaining traction as a viable rival to X.
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